Tru-hybrid has anyone heard of this brand?

I came across this site and was wondering if anyone knows anything about it. TRÜ-HYBRID™
An ad for this product came up on my instagram page, it piqued my curiosity so I checked it out. It sounds like carbon coated CZ but it's not clear. Whenever a company dances around what they're selling run away!

Anyhow, when you have superior products available, why bother?